Scotts Valley's All-Time Real Estate Leader

The #1 Ranked Agent in All Santa Cruz County

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Robert Aldana

LOCAL’S CHOICE REALTOR®

Robert Aldana is the LOCAL’S CHOICE REALTOR® not only in the Scotts Valley area, but also in the entire county of Santa Cruz. He's also a 4-time winner of SC Sentinel’s Reader’s Choice Award, 2-time Winner of Fav Real Estate Agent for NextDoor and Winner of the Press Banner’s Best Agent Award.

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Looking to SELL or BUY a property in the Scotts Valley area? This hidden gem of a city is located in the Santa Cruz Mountains and offers so many amenities, breathtaking views and a close-knit community feel. Not to mention the lowest crime rate in the entire county and some of the best schools in the state.

While Scotts Valley may be small in size, it's certainly not lacking in charm and desirable amenities. With a variety of housing options, from condos to sprawling estates, and everything in between, there's something for everyone.

THAT BEACH TOWN LIVING! 

Looking for something in our Beach Town areas? From condos to ocean front homes, in Santa Cruz to Soquel, Aptos and beyond, I am ready and I am at your service!

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SELL WITH ROBERT

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WHY CHOOSE

ROBERT ALDANA

A TRACK RECORD THAT SPEAKS FOR ITSELF
Robert has been a REALTOR® since 1986 (38 years) and his experience has helped him become the #1 choice all-time in Scotts Valley and also the #1 real estate agent two out of the past three years in the entire Santa Cruz County.

It is not a coincidence, nor is it luck. It is the result of almost 4 decades of stellar "customer first" service and results that bring Robert numerous referrals and testimonials from happy past clients day after day, month after month and year after year.    

GIVING BACK
Through the years, he has presided over numerous smaller and larger real estate companies, and has also presided on and/or founded numerous non-profit organizations that focused on giving back and providing assistance to underprivileged communities. He was also awarded the Scotts Valley Man of the Year for his contributions to the local community. 

Robert was also appointed a Vice Chair for the California Association of REALTORS®.

PEOPLE ARE TALKING!
You can read over 75 FIVE STAR REVIEWS from many of your friends and neighbors at by clicking below on my Testimonials button.

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What's Your Plan For

Selling Your Home at top dollar

From helping to get your home ready, staging, utilizing the best photographer, videographer, and 3D virtual tour systems, to floorplans, property website and an incredibly powerful marketing and action plan, you need to do it ALL to get TOP DOLLAR! 

This is what I do and my methods are proven and unmatched in the real estate field!

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News & Events

Our Blog

Explore our blog for insight about  real estate and lifestyles you can't find anywhere else! Stay in the loop on the latest events, news, & happenings in and around our community!

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Robert Aldana Awarded 2016 & 2017 BEST REALTOR® …

Robert Aldana Awarded 2016 & 2017 BEST REALTOR® …

Robert Aldana Awarded Scotts Valley Man of the Year for his contributions to the community. UPDATE TO STORY: …

Appreciating and Looking Back on Scotts Valley

Appreciating and Looking Back on Scotts Valley

In this short video, I take a drive down Scotts Valley Drive as I reminisce and appreciate our …

One Of Today’s Home Buyer Mistakes – Not …

One Of Today’s Home Buyer Mistakes – Not …

“Robert, I have been looking for a home for some time now and we just can’t seem to …

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Happy Lazy Sunday! 2 Happy Lazy Sunday! Oh yes... I did! Oh yes... I did! WHAT is Title Insurance, WHO pays for it and WHY do you need it? Although it's not etched in stone, different counties have different customs in terms of who pays what. And in this case, we tackle what Title Insurance is! #aldanafontana #aldanafontanarealestategroup #robertaldana #myscottsvalley #mybeachtowns 1 WHAT is Title Insurance, WHO pays for it and WHY do you need it? Although it's not etched in stone, different counties have different customs in terms of who pays what. And in this case, we tackle what Title Insurance is! #aldanafontana #aldanafontanarealestategroup #robertaldana #myscottsvalley #mybeachtowns The 2 Amigos! Without my face being cut off... LOL! 2 The 2 Amigos! Without my face being cut off... LOL! RATES ARE CRAZY HIGH?! Compared to all-time lows of a few years ago yes. But compared to historical numbers they are actually awesome! www.robertaldana.com #aldanafontana #aldanafontanarealestate #datetheratemarrythehome #wehavebeenspoiled 1 RATES ARE CRAZY HIGH?! Compared to all-time lows of a few years ago yes. But compared to historical numbers they are actually awesome! www.robertaldana.com #aldanafontana #aldanafontanarealestate #datetheratemarrythehome #wehavebeenspoiled WALK TO HIDDEN BEACH from 622 Cliff Drive in Aptos! Coming Soon is this beautiful 3bd, 2ba, 1,837sf home on a spacious lot. www.robertaldana.com #robertaldanarealestate #aldanafontanarealestategroup #mybeachtowns #robertaldana #letstalkrealestate 2 WALK TO HIDDEN BEACH from 622 Cliff Drive in Aptos! Coming Soon is this beautiful 3bd, 2ba, 1,837sf home on a spacious lot. www.robertaldana.com #robertaldanarealestate #aldanafontanarealestategroup #mybeachtowns #robertaldana #letstalkrealestate HOMEBUYERS: GET YOUR HOMEOWNERS INSURANCE LINED UP IMMEDIATELY! Although almost all homes can get insured, part of your qualifications for a mortgage factors in your insurance payment and some homes take longer than others to insure. Don't wait, make that one of the first things you do when identifying a home. As a LOCAL REALTOR®, I have some great resources for local insurance agencies! www.robertaldana.com HOMEBUYERS: GET YOUR HOMEOWNERS INSURANCE LINED UP IMMEDIATELY! Although almost all homes can get insured, part of your qualifications for a mortgage factors in your insurance payment and some homes take longer than others to insure. Don't wait, make that one of the first things you do when identifying a home. As a LOC… HOW DID I BECOME THE #1 REAL ESTATE AGENT IN THE ENTIRE SANTA CRUZ COUNTY TWO OUT OF THE PAST THREE YEARS (2021 & 2023)? Not to mention the all-time Scotts Valley real estate leader... By thinking outside the box and not being afraid to get out of my comfort zone by inplementing new strategies that help not only my business, but more importantly my clients. Think different. Think outside the box. Don't fear success! www.RobertAldana.com 4 HOW DID I BECOME THE #1 REAL ESTATE AGENT IN THE ENTIRE SANTA CRUZ COUNTY TWO OUT OF THE PAST THREE YEARS (2021 & 2023)? Not to mention the all-time Scotts Valley real estate leader... By thinking outside the box and not being afraid to get out of my comfort zone by inplementing new strategies that help not only my bus… JUST SOLD in SCOTTS VALLEY is 17 Siri Lane! Contact me and let's talk strategy and let me show you my action plan that is designed to get you TOP DOLLAR! A strategy and a plan? Imagine that! 🤓 www.robertaldana.com/testimonials JUST SOLD in SCOTTS VALLEY is 17 Siri Lane! Contact me and let's talk strategy and let me show you my action plan that is designed to get you TOP DOLLAR! A strategy and a plan? Imagine that! 🤓 www.robertaldana.com/testimonials On my way to the Polar Plunge! Support the Special Olympics of Northern California @ www.SONC.org On my way to the Polar Plunge! Support the Special Olympics of Northern California @ www.SONC.org BE HONEST...How many of you know why you should stir your glass of wine like Mark Bright of Saison Wine Bar explains? 2 BE HONEST...How many of you know why you should stir your glass of wine like Mark Bright of Saison Wine Bar explains? After YEARS of suffering, doctor cures my sharp pain when drinking coffee. 7 After YEARS of suffering, doctor cures my sharp pain when drinking coffee.
robertaldana
robertaldana Happy Lazy Sunday!
mary_thomas_realtor So cute❤
camis_nostalgic_nook Omg ❤❤❤❤
robertaldana
robertaldana Oh yes... I did!
robertaldana WHAT is Title Insurance, WHO pays for it and WHY do you need it? Although it's not etched in stone, different counties have different customs in terms of who pays what. And in this case, we tackle what Title Insurance is! #aldanafontana #aldanafontanarealestategroup #robertaldana #myscottsvalley #mybeachtowns
camis_nostalgic_nook Great!! Now we need to get the notary aspect of it so people understand! ❤
robertaldana The 2 Amigos! Without my face being cut off... LOL!
dellaelaine Much. Better
lmmoulding Mucho mejor🙌👏
robertaldana RATES ARE CRAZY HIGH?! Compared to all-time lows of a few years ago yes. But compared to historical numbers they are actually awesome! www.robertaldana.com #aldanafontana #aldanafontanarealestate #datetheratemarrythehome #wehavebeenspoiled
cherielaf We bought our first home in 1986. Interest rates were around 21% our loan was 17%(with 800 +credit scores!!) When it went down to 10% we were in heaven. The average interest rate for home purchases over the last 50 years is…7.75%. I had a lender provide that to me for clients. 👍 it’s HIGHLY UNLIKELY we will ever see 3.5-4.5% again…. But 5% is still possible. But now…. Refi in 2-3 years…we all have done it for decades‼️
robertaldana WALK TO HIDDEN BEACH from 622 Cliff Drive in Aptos! Coming Soon is this beautiful 3bd, 2ba, 1,837sf home on a spacious lot. www.robertaldana.com #robertaldanarealestate #aldanafontanarealestategroup #mybeachtowns #robertaldana #letstalkrealestate
ryder_realestate Good to see you & catch up today!
robertaldana @ryder_realestate for sure! Great chatting!
robertaldana HOMEBUYERS: GET YOUR HOMEOWNERS INSURANCE LINED UP IMMEDIATELY! Although almost all homes can get insured, part of your qualifications for a mortgage factors in your insurance payment and some homes take longer than others to insure. Don't wait, make that one of the first things you do when identifying a home. As a LOCAL REALTOR®, I have some great resources for local insurance agencies! www.robertaldana.com
robertaldana HOW DID I BECOME THE #1 REAL ESTATE AGENT IN THE ENTIRE SANTA CRUZ COUNTY TWO OUT OF THE PAST THREE YEARS (2021 & 2023)? Not to mention the all-time Scotts Valley real estate leader... By thinking outside the box and not being afraid to get out of my comfort zone by inplementing new strategies that help not only my business, but more importantly my clients. Think different. Think outside the box. Don't fear success! www.RobertAldana.com
yolanda_moreno0777 "Don't be lazy"...hahaha I LOVE it!!!
dennis.scott.realty We knocked on some doors together! 🔥🔥🙌🙌
robertaldana @dennis.scott.realty we did, that was awesome!
robertaldana JUST SOLD in SCOTTS VALLEY is 17 Siri Lane! Contact me and let's talk strategy and let me show you my action plan that is designed to get you TOP DOLLAR! A strategy and a plan? Imagine that! 🤓 www.robertaldana.com/testimonials
robertaldana On my way to the Polar Plunge! Support the Special Olympics of Northern California @ www.SONC.org
robertaldana BE HONEST...How many of you know why you should stir your glass of wine like Mark Bright of Saison Wine Bar explains?
jasontheflynn I could have used this advice this past week 😂
360.real.estate.pros We love @saisonwinebar ! It’s always such a great experience. 🍷
robertaldana After YEARS of suffering, doctor cures my sharp pain when drinking coffee.
djcriscampos 😂😂😂😂
jenfarrowwest Dork🤪
corvinslegalservices Smarty pants lol😂
krisycos 😂😂