Voted 2024 Best REALTOR® by Locals

robertaldana What can you share about AI? I'm working hard to try to immerse myself with knowledge about artificial intelligence, and I'd love to hear any input if you are using it for your business.

robertaldana FACT: Did you know that during the first half of 2025, the average Scotts Valley home seller got 98.7% of asking price? That's pretty good. FACT: However, during that same time frame I averaged 100.7% of asking price for my home sellers. That is 2% more for my sellers on average.

robertaldana FACT: Did you know that during the first half of 2025, the average Scotts Valley home seller got 98.7% of asking price? That's pretty good. FACT: However, during that same time frame I averaged 100.7% of asking price for my home sellers. That is 2% more for my sellers on average. What could you do with an extra 2%? Take a vacation? Fix up your next home? You see, I actually invest in my clients. I pay for professional photos, stunning video seen by hundreds of thousands of viewers, the latest 3D virtual tours, floor-plans, custom property websites and a powerful marketing strategy that includes all the real estate websites that buyers are clamoring to, in addition to an exclusive social media campaign on the largest local platform. Did I tell you that I will also help you get your home ready and even pay for the staging? And just in case you're wondering, I charge 2.5% to do all of the above, and more. But I don’t just invest in you. I invest in our community, helping raise tens of thousands of dollars for our schools, local non-profits and programs and families in need year round. I am committed to giving back and making our community better for all. If you are thinking of selling a home in the area, please think of me. I would honored by your consideration. If you have a moment, please visit my website for over 75 five star reviews by many of your friends and neighbors at RobertAldana.com ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleyrealtor

robertaldana 😊 TODAY, SATURDAY UNTIL 3PM, come by and say hello at my latest Scotts Valley listing at 42 Arabian Way! Priced at $917,500, it is a beautifully updated end unit townhouse with 3 bedrooms, 2 baths, vaulted ceilings, newer floors and baseboards, newer paint, beautifully upgraded kitchen with all new quartz counters, newly painted cabinets, stainless steel appliances and much more. There are also several decks and an awesome grass area in the front and side of the home which is perfect for kids! 👉🏼 FYI: It will ALSO BE OPEN on SUNDAY, 1-4PM, but I'm here today, on Saturday! 🎥 Checkout full image photo gallery, stunning video, take a 3D virtual tour, checkout floor-plans and more at www.42arabian.com I am always happy to provide a private showing if that works better for you! Please contact me at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleyrealtor

robertaldana The worst part of every vacation is also the best part of a vacation, and that is the last day of a vacation that you loved so much that you don't want go home. Yet at the same time, you also can't wait to get home to see your pets who probably by now feel abandoned! Even though we have awesome house and pet sitters that stay at our home. So long Maui, I'll miss you!

robertaldana Hey everyone, if you are on Instagram, connect with me and lets follow each other: @robertaldana

robertaldana Honestly, this award does not mean anything. What means everything to me is the FACT that while in the first half of the year homes were selling at 98.7% of asking price in the Scotts Valley area, my listings averaged 100.7% of asking price. That is a whopping 2% higher than the industry average. I did my job for my clients to the best of my ability. What could you do with an extra 2% on the sale of your home? Take a vacation? Invest it? Fix up your new home? And yes, I help you get your home ready, I pay for staging, professional photos, stunning video, 3D virtual tours, floorplans, custom property websites along with an unmatched social media and internet marketing platform to places where buyers are going and yes, I also market your home in print media on full page ads in addition to everything else. I invest in YOU and YOUR HOME line nobody else does. But I don't just invest in your home, I invest in our community and schools, helping raise tens of thousands of dollars for our locals and schools in need throughout the year. I care about and I am VESTED in this great commUNITY. If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect

robertaldana 😍 JUST SOLD in the Rolling Woods area of Santa Cruz, bordering Scotts Valley, is this beautiful 3 bedroom, 2 bath home at 118 Ponderosa Court for $1.5M. On the purchase of this incredible property, we represented the buyers and I look forward to seeing them in and around town. This special family will be a great asset to our commUNITY! 🙏🏼 I want to thank a special an awesome Scotts Valley local, Matt, for referring me these clients who are also good friends of his. I really appreciate the referral Matt, thank you for trusting me with such an important transaction! 🍽️ Dinner for ALL of us on me! 🙏🏼 And thank you Bahar Shahabi for all your help and hard work! If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs. If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect

robertaldana 😍 JUST SOLD in SCOTTS VALLEY this past week is this beautiful 4 bedroom, 2.5 bath home in the desirable and awesome Skypark neighborhood at 141 Navigator Drive for $1,450,000! 👉🏼 Please visit the following website for more photos, floor-plans, 3D virtual tours, stunning video and much more at: www.141navigator.com From getting the home ready, to staging, photos, video, 3D virtual tour, floor-plans and more, this was a hot property and so much fun to market! ♥️ But my favorite part of this transaction was the fact that this was the 3rd transaction with this family as I have helped them sell and buy 3 homes in Scotts Valley. They had a choice and I am honored to have been chosen as their agent each time. If you are thinking of selling or buying a home in the Scotts Valley, SLV or Santa Cruz area, think of me. I would be honored to assist you in any of your real estate needs.  If you have a moment, read the almost 100 five star reviews by many of your friends and neighbors at www.robertaldana.com/testimonials And please contact me directly at: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com Keller Williams Realty in Scotts Valley - Capitola • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/ • Check out my property video channel at https://vimeo.com/showcase/5120164 #sellingmybeachtowns #mybeachtowns #santacruzhomes #aptoshomes #riodelmar #sellingscottsvalley #scottsvalleyhomes #scottsvalleyspecialist #myscottsvalley #scottsvalleyrealestate #scottsvalleylocalschoice #scottsvalleyleader #robertaldana #respect

robertaldana Minding my own business, snorkeling, and capturing some beautiful fish on my GoPro and turned around to this. He literally almost ran over me!  #agreewaldorf #grandwailea #grandwaileamaui

robertaldana 🍣 Maui NEVER disappoints! Had an incredible dinner last night at Morimoto Maui and it was as incredible as it all looked. Even walking up to the restaurant was jaw dropping.

robertaldana Tough market? Lacking motivation? Maybe you are just disconnected from your "why" and from your purpose...