robertaldana How did I average 5% more in sales price than the industry in Scotts Valley? And how did I average a WHOPPING 12% more in Santa Cruz? It’s not luck or by chance, it’s knowing the market, proper preparation, proper pricing and the most powerful marketing and action plan in the industry. And a little something called 40 years of experience. Robert Aldana REALTOR® since 1986 DRE 00921165 RobertAldana.com * The VERIFIED #1 ranked real estate agent in ALL Santa Cruz County for sales volume in 2021, 2023 and 2025

robertaldana Good times with my amigo!

robertaldana COMING MID FEBRUARY to Scotts Valley is 322 Canham Road for $1.89M! * 4bd, 3.5ba, 2,729sf, 4 car garage, 3.78 acre lot * View full image gallery, take a 3D virtual tour, checkout floor plans and more at: www.322canham.com Welcome to this gorgeously remodeled custom retreat on over 3.78 acres of privacy and beauty! Tucked away at the end of a peaceful lane, this stunning single-level home captures breathtaking valley views from nearly every angle with so many upgrades everywhere you turn! For more information or to request a showing, contact me directly: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 • SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/

robertaldana It's been at least two years since my beautiful daughter Haley has been home from Texas, so on her last night here we HAD to celebrate her! Love that kid ❤️

robertaldana 132arabian.com | In Contract in 7 days! This home at 132 Arabian Way was prepared with new paint, various affordable upgrades that did not break the bank, beautiful staging, awesome photography and video along with 3D virtual tours, floor plans, custom website and a powerful marketing and action plan that all came together to create lots of showings and super busy open houses. * Checkout the custom website at 132arabian.com Shortly after going on the market many buyers were talking about offers and we are now pending. If you missed your opportunity with this home, don’t worry, I have many more COMING SOON! Contact me and let’s talk real estate! ROBERT ALDANA SCOTTS VALLEY SPECIALIST REALTOR | DRE #00921165 831-252-3959 robert @robertaldana.com RobertAldana.com The Locals Choice REALTOR®

robertaldana Three things that I would like my daughters to know, there are many others of course, but these are three that I want to instill in them and ALL people. 1. Don't let people convince you that you can't do something because if you want it bad enough, you will find a way to make it happen. Believe in yourself. 2. Be good to others and stand up for others. Don't be afraid of bullies, speak up and be a voice for those who don't have a voice. 3. Success in life or anything that you do is not always easy. You have to put in the work. I was interviewed today by Dan Boettcher, host of the “Shine” podcast and I cannot tell you how honored I was and still am that he flew out and did the podcast in my studio. He is an incredible interviewer, it was like doing a therapy session with him and I feel like I should pay him for the session! We spoke for an hour, it was amazing. I can’t wait to share the podcast and he will also of course be sharing it to his hundreds of thousands of listeners. There were a few real emotional topics that we touched upon, this one was one of them. But hey, just keeping it real.

robertaldana Coming Soon | Buy a Home With Your Own English Pub Yes — a real English pub, right inside the home. Not a “home bar.” Not a corner countertop with a few stools. This is a full-on, authentic English pub — the kind you’d happily spend hours in at your favorite local spot — except it’s yours. This space is truly one of a kind and easily the showstopper of the home. I can already picture weekends here with friends and family, hosting gatherings, watching games, telling stories, and creating memories in a space that feels fun, warm, and unforgettable. And the rest of the home absolutely lives up to the pub. The house itself is gorgeous, with numerous updates, stunning ocean views, and an incredible floor plan that flows beautifully for everyday living and entertaining. Every angle of this property feels thoughtful and special. Adding even more rarity, the property also features a tall workshop-style garage with an apartment above it — something you simply don’t see very often. Perfect for guests, extended family, creative space, or multigenerational living. This is a coming soon property that will be ready within the next few weeks, but it was too unique not to share a preview now. Homes like this don’t come around often, and neither do English pubs like this one. If you’d like to be placed on the waiting list to see it as soon as it’s ready, let me know. Trust me — this is one you’re going to want to experience in person Robert Aldana robertaldana.com

robertaldana Coming Mid-February to Scotts Valley is 31 Deerfield Drive! This home is in "AS NEW" condition with a beautiful floor plan of 4 bedrooms, 3.5 baths, 2,777 square feet and a 3 car garage. An absolute gem! Coming Soon: STAGING | PHOTOS | VIDEO FLOOR PLANS | 3D VIRTUAL TOUR For more information or to be put on the waiting list for viewing, call me: ROBERT ALDANA The Locals' Choice REALTOR 831.252.3959 robert @robertaldana.com Robertaldana.com

robertaldana Just SOLD, representing our awesome buyer is 4051 Branciforte Drive in Santa Cruz! It is an incredible home on several acres with so many amenities, income potential in addition to the beautiful single family home that is has. Minutes to the beach, Scotts Valley, Santa Cruz, everything is a quick drive. We negotiated an incredible price for our buyer, so good I don’t want to share details but rest assured, our buyer is ECSTATIC! Contact me and I will tell you more. If you are looking to buy a home in Scotts Valley, SLV or anywhere in Santa Cruz County and beyond, contact me and “Let’s Talk Real Estate!” Robert Aldana The Locals’ Choice REALTOR® robert @robertaldana.com 831.252.3959 RobertAldana.com

robertaldana Mortgage rates are dipping below 6%… and that changes everything. I’m starting to see a real shift in the real estate market, and it’s being driven largely by interest rates. With mortgage rates now hovering around or under 6%and in many cases closer to 5.75% for a 30-year fixed — a major psychological barrier has been removed. For years, many homeowners stayed put because they were locked into mid-3% rates and didn’t want to sell only to buy again at 7% or higher. As rates come down, that hesitation is easing, and I expect to see more strong inventory hitting the market. Buyers are noticing too. As affordability improves, more buyers are stepping back in, recognizing that today’s rates are far more manageable than what we saw not long ago and that this window won’t stay open forever. All signs point to one thing: I see a strong 2026 ahead for real estate. If you’re a homeowner thinking about selling, be ready. If you’re a buyer who’s been waiting, be ready. And if you’re in the real estate industry, now is the time to prepare. Momentum is building, and those who are positioned early are the ones who benefit most. Robert Aldana ROBERTALDANA.COM

robertaldana 5 “P’s” to Success | Do you have a game plan for the sale of your home? Or are you just hoping to get top dollar because it may be a good seller’s market? Having an ACTUAL plan, a strategy, and then implementing it is a key to success. Ask your agent, “What are you going to do to sell my home? What is your game plan and strategy, and how will you implement it?” Having no plan or strategy is a plan in itself. It is a plan to fail more times than not. Constant and Continued Success does not come by accident. ROBERT ALDANA RobertAldana.com

robertaldana 132arabian.com | JUST LISTED is 132 Arabian Way in Scotts Valley! Welcome to this super awesome end unit townhouse in one of the best locations of the development, very private with only one neighbor, a 2 car attached tandem garage and your own private enclosed back yard. There is lots of natural light with windows everywhere that bring the outside in, an awesome floor plan and a deck coming from the kitchen area with views of trees and the sounds of the birds all day. View full image gallery, take a 3D virtual tour, floor plans and more at 132arabian.com Listed by: ROBERT ALDANA "The Locals' Choice" REALTOR® | DRE #00921165 YOUR SCOTTS VALLEY SPECIALIST 831-252-3959 Direct Line - Text robert @robertaldana.com www.robertaldana.com/testimonials • Keller Williams Realty in Scotts Valley - Capitola • Check out my property video channel at https://vimeo.com/showcase/5120164 • Check out my current list of homes for sale and recent closings at https://robertaldana.com/idx/listings/featured-listings/